November 2012
Building an Online Reputation
P2P - person to person.
Pinterest / Tweetdesk.
Feedback mentoring tools. Yelp
Grayling Pulse report 2012- 20% of companies have no social media strategy,
of those 39% are integrated within a broader communication strategy.
23% of CEOs personally participate in their company's socia media
44% have no involvement.
Mashable
http://mashable.com/
Google Trends
http://www.google.com/trends/
Change website so that viewers do not have to scroll down.
Use keywords as hyperlinks.
PR Wire - information to journalists.
http://www.prnewswire.co.uk/
Ezinarticles
http://ezinearticles.com/
Docstoc
http://www.docstoc.com/
SMO - social media optimisation.
Facebook likes - open graph - show on timeline
Search types of Twitter followers:
http://www.twellow.com/
Sentient tracking:
Openamplify
http://www.openamplify.com/
Social Mention
http://socialmention.com/
Although this talk was very much at the business end of things, there were certainly useful ideas for a creative small business in the arts. Galleries, selling online,etc.
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Protecting Work Online
Talk by Briffa lawers
Copyright
Database
Unregistered design right
Registered design right
Copyright Designs and Patent Act 1998
http://www.legislation.gov.uk/ukpga/1988/48/contents
Copyright - original
Database - information
Ownership of copyright - Life plus 70 years
Belongs to the creator even if commissioned - unless their is a contract to assign rights.
Keep records, a paper trail - sign and datte all work.
Copyright notice © Eleanor MacFarlane 2013. All rights reserved
Watermark images and date.
Have terms of use on website - cover ownership of rights, or modifications, etc.
Infringement - copying substantial part of work.
Design rights - UK 10 years, EU 3 years.
Registered Design - 25 years. Territorial -
Fees - UK £60 one year, £40 thereafter
EU - €350
Design rights - creator / commissioner.
Clarity of rights in contract - who, when what owns IP rights.
IP - Intellectual Property.
Intellectual Property Office
http://www.ipo.gov.uk/home.htm
use notice - Design Right, Eleanor MacFarlane 2013, all rights reserved.
Paper trail records, sign and date work, watermark images.
Register theViewergallery - trademark
Google typo - search similar names, etc ( also register the typos of names)
£10 a year - .com / .co.uk,etc
register any confusions
Unregistered rights are harder - get the trademark
TM - unregistered - can use
® - Registered - illegal to use if not registered.
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Rapid Prototyping
Rapid Prototyping = 3D Printing
http://3dprintingindustry.com/
Chuck Hall made the first machine in 1986.
Tools and resources:
Solid Works
http://www.solidworks.co.uk/
Sketchup
http://www.sketchup.com/
Tinkercad - closing
https://tinkercad.com/
opening Airstone Labs
http://airstonelabs.com/
Autocad
http://www.autodesk.co.uk/
Rhino
http://www.rhino3d.com/
Modla
http://www.modla.co.uk/
Solid Works
http://www.solidworks.co.uk/
Anything 3D
http://www.anything3d.co.uk/
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CAD - Computer Aided Design
stl files - triangulated data
Sizing, thickness, not below 1mm, solid.
Layered manufacture - thousands of layers
sometimes calculated and creates support material.
Excess removed in a vat of caustic acid.
fdn (?)
alphabet in creative review
http://www.creativereview.co.uk/cr-blog/2012/february/rapid-proto-type
There are 60 plus types of printing processes.
Imaterialise - upload models, materials.
Freedom creation garments
Makielabs
http://www.makielab.com/
3D photo booth
http://www.guardian.co.uk/artanddesign/architecture-design-blog/2012/nov/23/print-yourself-3d-photo-booth
that thing in Hamleys - 3d picture in resin
the hype cycle - model of technology
http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
Post process
Shapeways
http://www.shapeways.com/
Pocket sculpture
3D imaging inside perspex - stones
colour, abstract glint
Also reflected glass orb
combinations
theViewergallery - multiples range.
This was a very exciting talk and demonstration of all things rapid prototyping - the possibilities!
And also the limitations.
Unlikely to become home standard because of use of resources and finishing off, but possible local hubs could print things.
Amazing possibilities of printing living places on the moon, etc from moondust.
The possibilities are inspiring, and the processing is still surprisingly hand-made and creative.
They do evening classes at Ravensbourne:
http://www.rave.ac.uk/prospectus/greenwich-digital-skills-2/greenwich-digital-skills-courses/#intrrapp
This would be a wonderful medium to get to know.
15th April 2013
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