November 2011
Reviewed May 2013
Reviewed September 2014
2011. My overall personal practice plan over the next few years is mainly attitudinal. It is about a philosophy and strategy of continuing to seek out and build up qualifications and experience, and allowing my artistic ambition to propel my confidence towards making a body of work, a reputation and a living.
2013. Since starting the MA, I have worked through some other professional qualifications:
Manual Notetaker Training City Lit
Maths Champion Facilitating functional numeracy skills
Peer Mentoring Skills OCN Level 2
Arts Award Adviser Bronze & Silver
Facilitating Adult Financial Capability OCN Level 3
Customer Service NCFE Level 2
Mentoring Training Koestler Arts Trust
IT User Skills CLAiT Plus OCR Level 2
Business and Administration NCFE Level 2
2014. It’s fascinating for me to review this plan again as I complete the MA. Since the last review I have added to my list of qualifications:
Protecting Human Research Participants, Certificate, NIH Office of Extramural Research Open Research, Peer to Peer University
Lean Organisation Management Techniques, Level 2, NCFE completing Citizen Maths, Numeracy, Functional Skills
Advice & Guidance, Level 3, NVQ Certificate, City & Guilds 35969 Nutrition & Health, Level 2, NCFE
Notetaking and Disability, Courses, Randstad
Minute Taking, Training, Global Lingo
Mentoring, Training, Stepping Up
Adult Mental Health First Aid, Training, Rethink
Working in the Health Sector, Level 2, NCFE
Notetaking for Disabled Students HE, Level 3, OCNLR, City Lit
Youth Mental Health First Aid, Training, Rethink
TEFL, Certificate, Teaching English as a Foreign Language, GlobalTefl Mentoring Training, University of the Arts London
Lean Organisation Management Techniques, Level 2, NCFE completing Citizen Maths, Numeracy, Functional Skills
Advice & Guidance, Level 3, NVQ Certificate, City & Guilds 35969 Nutrition & Health, Level 2, NCFE
Notetaking and Disability, Courses, Randstad
Minute Taking, Training, Global Lingo
Mentoring, Training, Stepping Up
Adult Mental Health First Aid, Training, Rethink
Working in the Health Sector, Level 2, NCFE
Notetaking for Disabled Students HE, Level 3, OCNLR, City Lit
Youth Mental Health First Aid, Training, Rethink
TEFL, Certificate, Teaching English as a Foreign Language, GlobalTefl Mentoring Training, University of the Arts London
Clearly I have highly invested my time and efforts in filling up my CV in order to equip myself for work. That’s been a constant push as I have been determined to get into a position of being active and able to earn and progress. I have been working as an academic notetaker which has also moved towards assisting disabled students, and which is also merged with my continuing work as an arts mentor for the Koestler Arts Trust.
I am becoming the example of building up opportunities bit by bit, trusting that will connect into something. I really believe nothing is irrelevant, and it all builds up to a picture. I freely admit that much of my drive to amass experiences and qualifications, to follow all leads and advice, to make sure I turn over all stones, is that I am a bit terrified by getting into a state of immobility. There have been many great experiences, but sometimes, although I take onboard as much follow through as I can, it’s like throwing stones into a lake that has no ripples. I was feeling that very strongly before the MA, and it’s largely what drew me to realizing I needed to do one. I acknowledge that four years later I am in a different place about all that and am equipped and activated.
2011. Like most artists, I multi task. I have various career strands which for me add up to my practice. Not all activities are equal at all times, and achieving equilibrium is fleeting. However, progressing in different areas is the moving goal, and some objective measurable goals can exist as well as more abstract and subjective aims. I aim to continue in several parallel occupations, and have divided my practice into different areas, all of which I am active in, or plan to increase or establish activity. All of these require continual development, and crucially, all of them for me are essential and interlinked, and here in no particular order:
Reviewing/Assessing
Fiction Writing
Gallery Projects
Teaching
Moving Image/Artwork
Selling Work
Reviewing/Assessing
2011. My current role with the Arts Council as Artistic Assessor in Visual Arts is finite, and last year the publication for which I review books nearly collapsed. These circumstances remind me of the precariousness of such employment, and the need to secure more appointments. This is partly a question of confidence, or making multiple submissions and approaches to magazines and newspapers, and not ceasing until I have found sustainable reviewing opportunities. I have put off proactivity in this area recently, but will pursue this throughout the New Year. I realise that I have built up considerable experience and credibility in this area over the years, having reviewed hundreds of books in cultural areas, from art to music and photography, and more recently poetry.
There are many publications which review books and exhibitions, and I have listed and identified the appropriate contacts – a list which needs continual updating. I do not wish to make use of the multitude of unpaid blogging and social media reviewing, although I may reconsider putting some on selected sites – perhaps Reviews Unedited on the Artists Newsletter site or the members reviews on the Art Review site.
I think there is a danger of spreading one’s words thin, and devaluing them by giving them away. If I can convince myself of the value of reviewing on such sites, and how I could use that to develop further paid reviewing, then I may proceed. Otherwise, it seems a little backwards for me, when I should be thinking more ambitiously and professionally.
Sometimes I doubt my ability for quick recall and access to facts in reviewing – specific names of other artists, dates and movements to refer to, but the reviewing I have done specialises in referring to itself – in analysing the actual exhibition or book rather than what else it may reference. I personally also find the other type of review – the academic and knowledgeable, often off-putting and too expert. Perhaps this is a positive – my Unique Selling Point as a reviewer, that it is experiential and considered, but not written exclusively for experts.
Visiting and assessing exhibitions for the Arts Council has been a highlight of this year for me, giving me diverse experiences and perspectives on the gallery experience. Perhaps I see now that my next task is to define my role as reviewer, to summarise that, so that I can easily communicate what viewpoint I bring to reviewing work. In a few years time, my plan is that I will have built up and established more reviewing roles, writing about books, exhibitions and other cultural events.
2013. I have done a lot more reviewing, and have been able to branch out as well as books and exhibitions, into film, theatre and other things. I have also put several review on the AN site. I really enjoy reviewing and all the events I get to see and think about, but again, most is not paid, and in fact costs me in tube fares. I have built up a great reviewing portfolio and practice, which has led me to a new review site being set up, The Alternative Art Review, TAAR, for which I have already been paid for reviewing.
2014. I have recently taken a break from reviewing to complete the MA – still books for the Good Book Guide – always that. I have probably reviewed 200 – 300+ exhibitions and plays, and have built up a good body of work, and also a confidence that I can write about anything I’m asked to – I can always find a position or a way of understanding as a handle to start with.
I set up a blog some time ago which has been latent but is soon to emerge. It’s a reviewing persona – theGamorousAnorak http://theglamorousanorak.blogspot.co.uk/ where I thought I would place some reviews, writings, opinion pieces, articles, research, etc, and see where it takes me. I’m a bit fed up with reviewing for The Upcoming – editing issues and lack of support for writers when anything goes wrong… I think I’ve resigned already. Post MA, I thought I would email lots of galleries, theatres, etc, to get on their mailing lists as press in my own right, so that I can arrange and choose what I review myself. Just this week I have been invited to a couple of press events from my own contacts. So already theGamorousAnorak launched sooner than expected with Patrick Hughes 75th Birthday Press Lunch at Flowers Gallery.
http://eleanormacfarlane.blogspot.co.uk/2014/10/theglamorousanorak.html
http://theglamorousanorak.blogspot.co.uk/
Fiction Writing
2011. Writing fiction, and especially now novels, is integral to exploring and expressing my ideas. It takes a good year of commitment to write a novel, and more to edit and process it. It has been unfeasible to write one while starting the MA and other commitments, but things change, and I may prioritise writing at some point over the next couple of years.
As to getting published, I have many finished and nearly finished projects, some of which I have previously submitted to agents and publishers. I have gained some idea of how the world of publishing works, and in some ways, am still waiting for my lucky break. I have gained some useful feedback and developing relationships, and at least know how to submit work properly. I occasionally attend events for aspiring novelists, and also writers’ talks. When it comes to it, there is no substitute in this area for getting on with it, applying rigorous self editing, and consistent proactivity.
I have a friend who has a long established book group of nearly 25 years, and who has offered to read with her group my most recent novel of 2010, Einstein Symphony No 1. That is arranged for the New Year, and is a great opportunity to gain considered critique.
It’s important for me to write, and develop my ideas which link with my art practice – notions of time as it is experienced, the legacy of having lived, ideas about music and movies. I have plans swirling around for my next novel which concerns the reality of fictional characters. Although I may plan over the next few years to write another novel, and to get one published and distributed, what is really within my power to enact is the will power to write, to get involved and commit to the thinking process and what it takes to list and send out. That at least I will do.
2013. Nothing much here, except an involvement with a publishing venture for dyslexic writers. It’s just emails so far, and no, they’re not going to publish my novels, but there may be workshops and other writers to meet.
Not fiction, but other writing work – it may be unlikely and ironic for a dyslexic person, but I have recently spent a weekend training in notetaking with a view to working as a manual Notetaker for disabled students – there is a further qualification to take. I’m quite drawn to it, and have found I am capable. It’s not the best paid job in the world, but is interesting, flexible and suitable.
2014. Again, this is part of future plans once I am “free” of the MA and can plan other projects. All the blogging and review and art writing, as well as writing for courses and the notetaking – all of that will surely have fed into my writing once I plan another novel.
Gallery Projects
2011. I have given myself recently a platform for development, spurred on by the MA, in the Breaking Boundaries task. Through theViewergallery, I plan to create many different projects. I feel it gives me license to set up, to experiment, to sell, to approach. I can link to other organisations and events, involve other artists, and create all sorts of contexts around my own work.
http://theviewergallery.blogspot.com/
I am thinking through projects I’d like to do with theViewergallery – as well as similar and repeating events like those initiated at the launch, it is an ideal imaginary space to try out more conceptual ideas, to make use of free space, office space, any resources that may be had. It is not my intention to overload myself with commitments and debt, since even negotiated space requires some financing, but I feel somehow liberated to set up and try out art and exhibitions I would like to see happen. In time I would like theViewergallery to have a more concrete basis, to pay for itself and to have a studio/premises/storage space, but this is not its current priority.
2013. I have had about four theViewergallery / theLongLine events, and have built up items and ideas. I aim to arrange one or two events a year. I have applied for a couple of things with it – venues, and so on, but have not quite been successful yet. I’ll keep going, and hope for some more invites to show, and ways of setting up that don’t take too much time and resources.
2014. theViewergallery is waiting for a little time to set up new projects. I’m going to try out a variety of formats including an online questionnaire I have really had in mind since my degree, about how to think like an artist. I’d like to do more moving image screenings because it is a great way of meeting other moving image artists and also trying out screening formats such as multiple screens and TVs etc, and setting up in different kinds of places. Very much an ongoing series of ideas.
Occasionally I have put theViewergallery forward as a proposal in itself, and have not been successful as yet, but will continue applying for a funded project. Whatever happens, I know I can always get it together to make theViewergallery happen, and it actually has built up quite a collection of stuff – fixtures and fittings and popup regalia. I still find it a great arena or persona for myself as an artist.
Occasionally I have put theViewergallery forward as a proposal in itself, and have not been successful as yet, but will continue applying for a funded project. Whatever happens, I know I can always get it together to make theViewergallery happen, and it actually has built up quite a collection of stuff – fixtures and fittings and popup regalia. I still find it a great arena or persona for myself as an artist.
Teaching
2011. One of my main reasons for studying for an MA was to make myself more qualified to teach, in a very qualified and shrinking market. I have proactively gained various experience and qualifications in teaching in recent years, and still add to that and continually apply for the kind of jobs I would like. My CV has become more specific and credible, and so I hope it is only a matter of time before I gain the right job. Whenever I see vacancies for Associate Lecturers in Fine Art somewhere in England that I could travel to and from within a working day, I apply.
I have had plans to devise and organise classes, which I occasionally revise and add to. Throughout next year, if I do not gain appropriate employment, I will volunteer for more relevant experience, and work on setting up my own classes.
There are two places who have indicated they might ask me to do an artist talk next year – Newcastle University and Oxford Brookes University. I may be able to combine these with some tutorials for students, which again adds up to credible experience.
2013. Nothing more here, except qualifications and experience that add up towards my teaching CV. I still think an ideal job for me would be an associate lecturer in Fine Art colleges. The MA will help in that.
2014. Post MA I will be searching for teaching positions. I have in the last couple of years added to qualifications and experience, all of which I hope will make the case when I apply. What I really want is associate lecturer positions in art schools – it’s been my aim for the MA – I’ve always wanted the intensity and variety of that, and all those conversations, tuning in to various students and practices. I’ve been working as an art tutor for the Independent Art School, non-accredited teaching which has been enjoyable and also adds to experience.
http://eleanormacfarlane.blogspot.co.uk/2014/07/independent-art-school-tutoring.html
Additionally, other work I have been doing in student support contributes to that and employs me in its own right – academic notetaking which has led to other roles and joined up with mentoring towards the possibility of mental health mentoring for higher education students. These roles are rather intense and hard work, but can be very rewarding. I also see such support as very related to tutoring, as there are many overlapping skills and sensibilities.
Moving Image and Artwork
2011. I am surprised at how I have moved away slightly from making work this year, but it feels like a natural pause and preparation for much more work. Preparation for an exhibition in the New Year has dominated – Vessels, with a delayed deadline it spread out for longer, but I feel, benefited from even more consideration and deciding of details.
I have not felt a great deal of artistic satisfaction in the visual work I produced for the MA, but feel it has been really valuable, and added to my stable of ideas to develop, especially the use of layers of empty frames. There is much to explore there in projected and subtle images and Moving Image.
It has been an artistically active year, but over the next few years I hope to be more productive in Moving Image terms, to make work for its own sake, and to continue to develop my own style and ideas in Moving Image. I have an aim in my life and my practice to create a body of work which manifests my vision and ideas. This whole idea propels me and connects all my activities and aspirations together.
Approaching galleries, working with curators and organizations, submitting proposals and gaining funding all still seem to be rather more a question of luck than decision, but are things I continually try to learn about and participate in. More reliable is what I actually make sure to do myself.
2013. I am happy artistically with the work I am making and planning in the MA, now that projects are more self-directed and larger. I see how to connect what I have learned with my previous work, and feel it deepens the whole body.
2014. I make and study art because at the core, what I want is to get there, to see and make and do what I hope to imagine, to make something exist that I desired to see since childhood or at heightened moments – perhaps that’s just my fanciful way of saying it anyway. The many steps and processes towards that has steps upon the way, moments where the critical voice and the education and learning and the eye that seeks all agree and produce something satisfactory. It always moves on, there’s always many possible configurations and alternatives. It takes many steps over years to refine and manifest a practice. What I’m trying to say is that I am very happy with what has happened over the MA and what I have come up with in the final project, and the technical abilities I have built up over the years which allows me to produce what I feel is my own art. Always becoming, always starting over, but I have unpicked many areas of my art practice and uncovered what I truly want to do in art, and all else will just have to follow.
Selling Work
2011. I have not concentrated on this aspect for some time. I have produced work which has, if not been unsellable, has at least been unsellable by me, despite aspirations otherwise. Plans and ideas are one thing – actually producing works and multiples to sell, and creating the arena and market for them is what I am now ready for.
I have previously made and sold arty and creative items, and heartily wanted to avoid some of the pitfalls of that – selling sale or return, having leftover stock, not really knowing how to price and basically not really being equal in business. Now, courses and experiences later, I am ready to relaunch selling products. Thank goodness for the internet and the practice I have had selling excess review books and items for my son on eBay and Amazon. I used to feel that everything must be anticipated and thoroughly thought through, and while it is efficient to prepare for eventualities, and to start off well, it can be immobilizing to activity and experimentation.
I have always enjoyed making things. Often my artwork becomes contraptions, or objects, or art inventions. I delight in coming up with practical solutions which also convey my ideas, and I have had rewarding experiences in showing these publically. Through theViewergallery, I will present and sell a range of my handmade art products. I have already made a start in this area in my handmade corporate items – theViewergallery badges, magnets, stones, cards, etc. I have some ideas and prototypes and models which I have devised. I don’t know what I have been waiting for – things to come together perhaps, but I have found a way to start now, without having everything already paved towards the V&A shop or other ultimate goals.
Again, I find the persona afforded me through theViewergallery somehow liberating in acting as an agency to sell, rather than dealing with any dilemmas about selling through my own name, giving me a workable solution.
2013. It’s all about getting involved – you just never know. As part of the Cubitt Gallery Drawing Collective, I have been asked to participate in a charity art fair at a big solicitors’ near the Barbican. In fact, I went there today to look at the space and meet the team. It’s a great opportunity to show and sell work – I feel rather lucky and am making some prints upon skeleton leaves for it. I’ll be blogging all about it.
http://eleanormacfarlane.blogspot.co.uk/2013/05/slaughter-and-may-art-fair.html
2014. More learning experiences rather than marvellous successes. I’ve followed a lot of advice and ensured that I am as gallery ready as I can be – I may make moving image, and it’s still a mystery how all that works commercially, but I have a sellable practice in framed prints and items. The framing is not just because of selling, but a more conceptual solution to objectness and the relationship between still and moving images – also I have a real urge to make and process things. To me it’s potentially an ideal balance which could also actually work.
I have more understanding of this area and how to approach it, and again, if it does not come along to me, I will create opportunities for myself and set up ways of selling.
Where I am in the Context of Contemporary Art
2011. I am in a position of potential. I have experience and a body of work which now means that although I must maintain my proactivity to ensure progress towards a sustaining practice, I no longer have to pounce on everything that moves, and follow through every slight opportunity. I can create a context around what I would like to happen, whether or not the world of contemporary art fits itself around me. I like being involved in current practice, and plan to continue exhibiting and reviewing, and would also like to get more involved in cross media Fine Art teaching.
2014. I understand this question much more as I finish the MA, and realise this was one of the main areas I needed to grasp and clarify. I think I will always find it a little challenging to come up with a straightforward answer to this. I still naturally resist relating my thinking to that of other artists, but understand now how to mention ideas as expressed in other practice and how that indicates my intentions or directions.
I feel my understanding is facilitated by an idea in the rehang at Tate Britain, which I wrote about some time ago:
http://eleanormacfarlane.blogspot.co.uk/2013/05/500-years-of-british-art.html
Work there is now arranged in time, and different forces, practices and eras co-exist, young and old, much more as in life, with overlapping layers of influences and art, each cutting edge or contemporary in their own way. I know where I look back, and where to today. I know now how to talk about my work in terms of contemporary or recent practice. Rather than disliking naming other artists for fear of enclosing my work in unwanted associations, I now welcome that as a discussion and entry point. In the multiplicity of roles and positions in the art world, I have a clearer understanding of that matrix and how to carve out the space I want, which is to be an exhibiting artist, showing and making work, and involved with interesting projects with theViewergallery and theGlamorousAnorak, setting up screenings and reviewing and writing, and with some teaching positions as associate tutor in art schools.
Research
2014. This category didn’t figure before, but now I feel able and mobilised to undertake somewhat of a research practice, whether I continue the pathway towards a PhD, other research projects, or even some guerrilla research.
Research seems to start off in research about what research itself is, and building up understanding of the conventions and language, the connections and formats, in addition to the subject researched. Working toward the PhD application was really valuable for my entire practice and MA, and the recent Open Research course further built my knowledge, resources, and confidence in my own ability to undertake projects as a continual practice.
http://eleanormacfarlane.blogspot.co.uk/2014/01/phd-application.html
http://eleanormacfarlane.blogspot.co.uk/2014/10/open-research.html
Post MA, I intend to develop and write a research statement in addition to an artist statement. There is plenty of material in my thinking already. Combined with the blogging practice, the reviewing and creative writing, I am heartily looking forward to building up new writing projects after the MA.
11th November 2014



